Innovation talent turns human
 potential into commercial success and business results.

This book shows how to build your people’s talent and shape the future of your organization.

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We are—and will remain—an innovation powerhouse. What drives us forward is our people: their creativity, resilience, and courage to lead change. The Talent Advantage captures that spirit, and I’m proud that Merck’s Innospire story is included as a case study. It’s a clear example of how structured support for talent unlocks lasting impact. This book is a required reading for any CEO passionate about developing their people and business.
Belén GarijoChair of the Executive Board and CEO, Merck
In a world where most people mistakenly believe that agentic AI will take over the jobs of humans, in this thought-provoking book Professor Stremersch considers who to invest in, how to build people’s skill sets, and what will yield the highest “human ROI”. I see this as a must-read!
Eric T BradlowAssociate Dean AI & Analytics, Wharton School
A rare find: a book that combines academic thought leadership with deep insights from working inside real companies. The result is sharp, credible, and incredibly useful. It speaks both to the head and the hands.
Florent EdouardGlobal Head of Digital, Sanofi
Innovation doesn’t happen in a vacuum, it’s powered by people. “The Talent Advantage” offers a practical, experience-driven roadmap to transform ideas into tangible business outcomes. I particularly value its seamless integration of strategic thinking with actionable tools. This book is a valuable resource for any leader dedicated to cultivating innovative talent and empowering teams to thrive, in a fast-paced world of business.
Pascale WauteletVP R&D, Avery Dennison

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THE TEAM

Prof.dr. Stefan Stremersch

Stefan Stremersch is an author, conference speaker and globally renowned expert on innovation. He is also a Professor of Market Insights and Innovation at Erasmus University Rotterdam (the Netherlands) and Ghent University (Belgium). He previously held positions at IESE Business School, Spain, and Duke University, USA. He is the founder of MTI² which is a talent development agency focused on supporting organizations and their people to use their potential to achieve innovation and commercial success. Would you like to get in touch? Contact me on Stefan@thetalentadvantage.org

dr. Nuno Camacho

Nuno is Associate Professor of Marketing at Erasmus University Rotterdam, with a background in behavioral and marketing sciences. He’s passionate about designing talent development programs that nudge learners toward better business results.

dr. Isabel Verniers

Isabel is a Partner at MTI² and Visiting Professor at Ghent University, with over two decades of experience driving commercial transformation for global companies. She secures the use of the right tools, templates, and a consistent “drumbeat” to make talent development happen.

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